By Joe Byerly
Have you ever had an idea you thought was solid gold, but when you presented it to your boss or coworkers it fell on deaf ears? Maybe it wasn’t that your idea was bad. Maybe it was you. Hear me out: Sometimes our ideas ARE solid gold, the problem is that we get so wrapped up in the idea itself and it’s ingenuity that we don’t pay attention to delivery.
And delivery can be as important.
But, before we explore delivery, let’s jump into the time machine and look at an idea in history that fell flat on its face when it was initially proposed: hand washing.
In the early 1800s, mothers who had just given birth died at an alarming rate in European hospitals. One in six died from what was at the time known as childbed fever. In 1846, a young 28-year-old Hungarian physician named Ignaz Semmelweis discovered a correlation between mothers catching the disease and direct contact with physicians coming from surgery. He immediately instituted hand washing in his ward and the disease significantly dropped off.
One would think that this innovative young doctor who had a solid gold idea revolutionized medicine across Europe and saved the lives of countless mothers, but he did not. It was another 21 years before British surgeon Joseph Lister published his papers on sterilization and hospitals across the world adopted his methods.
So why wasn’t Semmelweis successful? His delivery sucked. He had a tough uphill battle to fight against a conservative establishment who had its own beliefs and way of doing business. And unfortunately, he refused to play by their rules. He was argumentative and so fanatical in his beliefs that he struggled to get his leadership and peers on board with his new, innovative method.